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2024 International Conference on Applied Psychology and Marketing Management (APMM 2024) has been successfully held on May 17, 2024.

2024 International Conference on Applied Psychology and Marketing Management (APMM 2024)has been successfully held on May 17.

Totally 50 participants attended the conference, made presentations and exchanged ideas. Participants from UK, China, Malaysia, India, Taiwan, South Korea, Japan, etc. attended the conference. We were honored to have four distinguished keynote speakers whose insightful presentations significantly enriched the conference. Prof. Dr. Dena R Bateh from NYU, USA, discussed the use of game theory to build sustainable competitive advantages, focusing on decision-making, supply chain management, and employee management. Assoc. Prof. Dr. Maizaitulaidawati Md Husin from Universiti Teknologi Malaysia explored innovations at the nexus of finance and business management, highlighting the transformative power of emerging technologies and strategic methodologies. Dr. Canh Thien Dang from King's College London, UK, analyzed financial misinformation in the charity sector, revealing significant issues with financial transparency and accountability. Dr. Boyi Liu from Zhejiang Shuren University, China, examined consumer risk perceptions toward interactive smart services, identifying key factors affecting consumer attitudes and providing insights for retailers to mitigate negative perceptions

Group Photo


Keynote Speakers

Dena R Bateh, New York University

Title: The Use of Game Theory in Building Sustainable Competitive Advantage

Abstract: Creating sustainable competitive advantages is central to both the success and longevity of firms competing in today’s business environment. One powerful tool that businesses can learn from and utilize to potentially foster such advantages is game theory. To examine this further, we have thoroughly researched current articles and determined three areas in which competitive advantages can be derived from the implementation and understanding of game theory principles. These include improved decision-making, supply chain management, and employee management. Our goal in this review is to analyze the works of experts on the subject to further our understanding of the topic. This research will provide a foundation for the subsequent justifications on how game theory can be utilized to create the competitive advantages we specified. Reviewing our findings has led the researcher to believe that firms of any variety looking to improve their decision-making, supply chain management, and/or employee management could find great value, if not create fully realized competitive advantages, from taking game theory and its observations into consideration.


Canh Thien Dang, King's College London

Title: Financial Misinformation in the Charity Sector: Evidence from the UK

Abstract: Recent high-profile scandals related to misuse of funding and donations have raised the demand for scrutiny over financial transparency and operational activities of non-profit organizations in developed countries. Our analysis challenges the common practice in the sector of using programme ratios and overhead costs as indicators for non-profit accountability. Using Benford's Law to measure irregularities in financial data for a large sample of public charities we estimate that 25% of the sample potentially misreport their financial information. We show theoretically and empirically that charities with a higher programme ratio (their level of spending on charitable activities), will be less likely to misreport their financial information only when their overhead costs (spending on governing activities) are also sufficiently high. Tighter monitoring becomes ineffective in increasing the sectoral transparency and accountability unless accompanied by a sufficiently high level of charitable spending. We will also discuss the situation in a developing country setting.

Maizaitulaidawati Md Husin, Universiti Teknologi Malaysia Kuala Lumpur

Title: Driving Financial Frontiers: Innovations at the Nexus of Finance and Business Management

Abstract: "Driving Financial Frontiers: Innovations at the Nexus of Finance and Business Management" explores the dynamic landscape where finance intersects with business management, propelling organizations toward new horizons of innovation and growth. This keynote address delves into the transformative power of emerging technologies, strategic methodologies, and interdisciplinary approaches shaping the future of finance and business management. From fintech disruption to data-driven decision-making, attendees will discover how forward-thinking organizations leverage innovative strategies to optimize financial performance, mitigate risks, and capitalize on market opportunities. This keynote address also illuminates the evolving role of finance in driving strategic business decisions, fostering organizational resilience, and navigating complex global markets. Participants will gain valuable perspectives on harnessing innovation at the nexus of finance and business management to unlock competitive advantages and chart a course for sustainable success in the digital age.

Boyi Liu, Intelligent Property Industry College in Zhejiang Shuren University

Title: Consumer Risk Perceptions Toward Interactive Smart Services

Abstract: Smart services are considered highly technology-based, and this research aims to examine consumers' responses to them in terms of risk perception and intention to use them to better understand how to introduce these services in retail. This paper developed the conceptual model, which consists of five characteristics of smartness, four kinds of risks, and the consumer's attitude and intention to use smart services. The research conducted an online survey on the Prolific platform, asking 530 respondents to respond to a questionnaire about the smart services offered through Smartwatch. This paper examined the proposed model using PLS-based structural equation modeling. The research revealed the following: The most influential factors on consumers’ attitudes toward smart services are privacy risk and time risk. The more intelligent the smart service, the more distinct its characteristics will be. Moreover, different characteristics bring different kinds of perceived risks and have different influences on them. This research contributes to the field of study by testing empirically the effects of the characteristics of smart services on consumers' intentions to use them. Retailers can mitigate consumers' negative attitudes by upgrading characteristics that do not impact risks, such as enhancing automation of smart services and increasing multifunctionality. They can also directly reduce various risks by increasing their ability to cooperate with smart services.

Part of oral report

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